What You Need For Job Search |#2 Job Search Skills| S1 E10

By Assandoh

One skill every graduate need after school is to be able market him/herself to potential employers. This does not come from classroom tutorials.

Every job seeker is a marketer selling their potentials as products to potential employers. As a salesperson, for you to be hired, you have to be able to convince your potential employer.

In this regard, every graduate must know the basic principles underpinning marketing in order to be able to market him/herself very well. I am going to briefly talk about two basic skills every graduate need to be a good salesperson.

  • The ability to define your potential customers.
  • The ability to define your services


  • Defining Your Potential Employers

Defining your potential employers doesn’t come with ease as many may assume. It will interest you to know that a lot of graduates only know less than half of their potential employers whiles a substantial number of them are confused as to who to apply to.

Limiting your target net means limiting your chances of getting a job to do. You can get a copy of The Job Hunt College Book to know more.

  • Defining Your Services

Many graduates write their CV’s and come to the interview table with no clear definition of the services they could provide. They write it in general terms claiming they would be able to execute any offer given them. That is a clear sign of confusion.

No employer will accept such a Kwaku Ananse story. No one knows it all! No customer will go to a seller who does not even know what he is selling; claiming he can provide everything.

Your potentials must be clearly spelled out in your CV or when asked. It must be specific and must serve a need or be relevant to the firm you are applying to. You can get a copy of The Job Hunt College Book to know more.

The writer is a Nurse, a Blogger and a Health and Career Coach. He has been a resource person at countless number of conferences and students platforms both on health and career developments.  For Health or Career Counselling and Speaking Engagements, contacts (+233)  0505167698


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